UX Research in the Automotive Industry

By admin | March 24, 2023

UX Research in the Automotive Industry

​Susan Shaw comes well qualified to speak on this topic. She has a BSE, in Systems Engineering from the University of Illinois and an MSE, in Industrial Engineering from the University of Michigan, and is a Certified Professional Ergonomist. She has worked as an ergonomics engineer and consultant in automotive usability.

​For seven years Susan was a Senior Human-Machine Interface/UX Engineer at Hyundai Kia America Technical Center, Inc. She is currently the ADAS Customer Experience Research Lead at Ford.

​Join us as Susan shares her expertise in using interviews, journal studies, clinics, and focus groups in her UX research.

Timecodes:
0:00 – Intro
0:25 – Types of UX Research
01:13 – Using Usability Benchmarks in UX Research
13:17 – Journal/Diary Studies
19:07 – Focus Groups
23:40 – Using Dscout in UX research
24:56 – Card Sorting
28:34 – Interviews vs Usability Testing
30:02 – Interviews
31:15 – Usability Testing/Clinics
32:04 – Determining the best research method

Posted in Automotive Industry