The Electronic Transformation of the Automobile – Autoline This Week 2407

The Electronic Transformation of the Automobile – Autoline This Week 2407

PANEL:
– Robin Milavec, Chief Technical Officer, Nexteer
– James Beaton (JB), Automotive Sales Director, ON Semiconductor
– Jack Keebler, Keebler Auto
– John McElroy, Autoline.tv

For over a century, cars were all about nuts & bolts and stamping & welding. Not anymore. Today, the automobile is going through an electronic metamorphosis that is going to transform the driving experience. How far will it go, how fast will it happen and can the traditional auto industry keep up with the change?

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45 Comments

  1. Dave Dyer on February 5, 2023 at 9:31 am

    Steer by wire? Good luck getting that past the regulators



  2. mjp0815 on February 5, 2023 at 9:31 am

    The penny drops, vehicle guys talking MOSFETs and software…



  3. dlwatib on February 5, 2023 at 9:35 am

    48 volt mild hybrids aren’t going to cut it. ICE cars are going away, folks. No use gluing on a battery and expecting it to compete against Tesla. Nobody wanted a CRT TV after flat screens arrived in the marketplace.



  4. DharmaRascals on February 5, 2023 at 9:35 am

    I wouldn’t want to be these guys in 2025. Many of the current ca4 companies will either improve, go bankrupt or have huge government subsidies. But economics trumps policies. Corporations need to satisfy shareholders first. Good luck with that as plants are shuttered.



  5. AVAHIFI on February 5, 2023 at 9:35 am

    A lot of ICE mechanics better be thinking about this right now.



  6. QuietStormX on February 5, 2023 at 9:36 am

    Nice I see it happing faster. From the Military to local food delivery with rovers and more.



  7. Craig Hermle on February 5, 2023 at 9:39 am

    How many US car manufactures are today are capable of servicing what they’re trying to sell? I just find it hard to believe that most dealerships are remotely ready to adequately support what’s been forced upon them by effectively one man and vision. I guess it doesn’t matter; when they fail, the US will just bail them out again because they’re too big to fail. That must be a comfort to those companies that don’t want to or can’t compete. This will get interesting



  8. dclpgh on February 5, 2023 at 9:40 am

    Boy you guys are about a year to two years behind on your Tesla info.



  9. Kenz300 x on February 5, 2023 at 9:42 am

    All transportation will go electric. It is just better.
    No noise, no emissions, no pollution, less fuel costs, less maintenance costs.
    Gas and diesel are OLD polluting technology and belong in a museum next to the steam engine display.



  10. Ramon Zarat on February 5, 2023 at 9:43 am

    "I’ve got 3 experts". Good. Maybe you can ask them how to properly use autopilot…



  11. Donald Knieriemen on February 5, 2023 at 9:45 am

    Great job showing the challenges. Sell your ICE stock and buy Tesla.



  12. Khaled Hussain on February 5, 2023 at 9:48 am

    The backseat driver now can have the steering.



  13. Brandon Fouts on February 5, 2023 at 9:51 am

    Elephant in the room – batteries, Batteries, BATTERIES.
    Electric motors are finding room for improvement even after over hundred years of development.



  14. fred huston on February 5, 2023 at 9:52 am

    The new "set" design along with everyone wearing nice clothes has given the show a professional look that is more in step with the information given. Smart move !!!



  15. julius jones on February 5, 2023 at 9:54 am

    This Kia Optima is the best car ever made.



  16. Jim Larsen on February 5, 2023 at 9:54 am

    Amazing how the Tesla elephant in the room is invisible here. Boggling!



  17. Phillip Hoseason-Smith on February 5, 2023 at 9:54 am

    Drive By Wire is important for installing in the rear seat for all those fantastic back seat drivers! LOL



  18. cassidybb10 on February 5, 2023 at 9:54 am

    Steer by wire…In this guys explanations, provides issues. Because most traffic cops will site you if you leave your lane to avoid a collision but inadvertently hit something to your side, for failing to keep lane composure or ultimately failure to keep control or failure to keep distance.



  19. kevinvvn on February 5, 2023 at 9:57 am

    I can not get over how bad drive by wire throttle performs. I still like the feel of the direct control of drive by cable. Forget about drive-by steering. I will never touch that vehicle or modify it to the shaft style electronic power steering.



  20. James Hoffman on February 5, 2023 at 10:00 am

    22:50 Steering system has 10,000,000 lines of code. — Time to start over.



  21. André on February 5, 2023 at 10:06 am

    I am missing the most important point for the industry:

    Traditional cars have 20 -40 Electronic Control Units (ECU’s = computers). One for the engine from e.g. Germany, one for the airco from e.g. Taiwan, one for the steering system from e.g. USA etc. etc. They all have their own software and don’t talk with each other and are incompatible for ‘over the air updates’: this because the OEM does not know how to program them, that knowledge is at the supplier of the ECU.

    When Tesla started to make cars, they also wanted to use those systems.
    The reaction of the suppliers was: "No Tesla you are too small, we don’t deliver to you", some say the big car companies (OEM’s) were behind this.

    So Tesla was forced to make it all by itself and was forced to deliver totally vertical integrated vehicles. And just THIS now leads to many of their advantages. They can deliver over the air updates, because they know all about all software they use, others don’t. They have also much less ECU’s (about 3 instead of 40), thus extremely less costs. They also combine systems e.g. one cooling system for motor, cabineairco and battery cooling combined…..again less costs.

    So whats the future for suppliers of subsystems with ECU’s? I see none….
    Not delivering to Tesla was once the decision of suppliers (and OEM’s?) but it will bankrupt them in the near future for sure!!

    What would their future be if they HAD delivered to Tesla? Tesla would perhaps not have so many advantages… The perseverance of Elon Musk (to rebuild and tilt an entire industry) deserves a Nobel Prize in my eyes.

    See also:
    https://asia.nikkei.com/Business/Automobiles/Tesla-teardown-finds-electronics-6-years-ahead-of-Toyota-and-VW2

    Suppliers and OEM’s are together, now in a train that is riding in full slowmotion to a concrete wall, a train that can’t be steered or stopped…
    What goes around…….comes around!

    Please copy and share this text…..



  22. James Hoffman on February 5, 2023 at 10:07 am

    22:50 Steering system has 10,000,000 lines of code. — Time to start over.



  23. Mitchell Lindsay on February 5, 2023 at 10:08 am

    Do these guys think that SW needs to be designed for every car design every model year? Driving cost down should be easy. Once the self driving system is in place an optimized there should be very little going on in the SW development side. It will take time to perfect but once a standard has been proven, it should be over. The SW concerns after that are going to be app related and security updates so the cars don’t get hack’d.



  24. Haymid Askari on February 5, 2023 at 10:09 am

    Steer By Wire telsa already got it but nice to see others are getting there



  25. Chamieiniibet on February 5, 2023 at 10:09 am

    Does anyone know what "ON" in "ON Semiconductor" stands for? I couldn’t find that anywhere on the net.



  26. Mr M. on February 5, 2023 at 10:10 am

    As commenters above: batteries and Teslas enormous lead in that technology.



  27. ArizVern on February 5, 2023 at 10:10 am

    Retired 75, Drive by wire in 2 years only for Tesla, BEING SIX YEARS AHEAD OF EVERYONE. FSD Model 3 worth $100k in 2 years. EDIT: YOU DON’T UNDERSTAND. IN 6 YEARS TESLA WILL STILL BE YEARS AHEAD.



  28. Manu Sir on February 5, 2023 at 10:10 am

    I like how they’re talking about something Tesla already does for years like it’s the future of the automobile and they will do it too someday soon 🙂



  29. James Hoffman on February 5, 2023 at 10:10 am

    22:50 Steering system has 10,000,000 lines of code. — Time to start over.



  30. Clayton Root on February 5, 2023 at 10:12 am

    3:52 25 to 30 Million Vehicles with 48 Volt E-Assist by the end of the decade, ie 2030???? What planet is this guy living on? BEV’s don’t need no stinkin’ 48 Volt E-Assist system.



  31. Kenz300 x on February 5, 2023 at 10:13 am

    The future is electric.
    2020 is the Nokia or Kodak moment for the legacy auto makers.
    These businesses will need to change quickly or die.



  32. Steve Bollmeyer on February 5, 2023 at 10:13 am

    Reverse the role, pretend you have been making electric cars for a 100 years and now you have a few years to create an ICE car? It’s going to get ugly. It is already ugly.



  33. Macio Luko on February 5, 2023 at 10:14 am

    The electron is king. It is much easier to manipulate an electron than any atom. This is why hydrogen fuel cell is and will remain a fool’s errand.
    @18:12 Yeah! At the end of the day it’s pure economics. EVs are cheaper to run and almost as cheap to produce today.
    @22:24 Open your eyes and ears. Tesla is working hard at reducing costs all the time. Their next model will most likely be a $20 000 Model 2 that will be the tipping point.
    @24:08 Every single Tesla is already driving around with most of the self-driving hardware needed for full autonomous driving. At 14 billion real world (not geofenced) miles collected it is the true leader in Data acquisition. Every Tesla will become a revenue generator for its owner and Tesla in 2 years or less.



  34. redxsage on February 5, 2023 at 10:15 am

    Interesting that the three guests looked like they were being asked to choose between barfing or pooping themselves whenever electric vehicles or Tesla was mentioned. *JB **_(James Beaton)_* in particular attempted to reassure all that no one should panic, they still had several years left to nurse along incremental half measures with hybrids. All they would have to do for a long while is ignore the elephant in the room and maybe it would quietly slink away so they wouldn’t have to deal with it during their careers. He very carefully to use the euphemism _’electrified’_ as often as possible as a distraction. Poor, poor, old guys, unwilling to face the reality of their imminent DOOM.



  35. Roger Starkey on February 5, 2023 at 10:16 am

    21:56
    "What was the wiring harness like in a Model T compared to a Tesla?"
    Tesla are *simplifying* the wiring harness!



  36. Dave Dyer on February 5, 2023 at 10:16 am

    Made me smile, they are just talking about a Tesla Model 3 without naming it!



  37. dclpgh on February 5, 2023 at 10:17 am

    Mores law? Teslas have AI chips in them RIGHT NOW.



  38. JGHDVCFGT on February 5, 2023 at 10:18 am

    Tesla does not need Lidar and only use cameras because very soon they will be using Artificial neural network computing. This will make obsolete everything currently available. Remember where you read this because it’s going to change the world.



  39. seito on February 5, 2023 at 10:18 am

    Great convo!



  40. bigbarney on February 5, 2023 at 10:22 am

    The electric future will require the legacy car to develop their own components
    so that they have interoperability of all the sub systems . It will not be able to be
    done by suppliers because none of them will release important software code to
    a possible competitor. Tesla has the right idea of developing their own products.
    You can only be a follower with the legacy makers.



  41. Leo Rock on February 5, 2023 at 10:24 am

    They key to survival of any of these companies will be the ability to supply entire systems. Not ad hock partial solutions.



  42. James Hoffman on February 5, 2023 at 10:26 am

    Drive/steer by wire without mechanical backup is a bad idea. That’s why Tesla’s have real mechanical steering and brakes (with electronic overlay).



  43. Martin Scott on February 5, 2023 at 10:28 am

    Of note, back in the early 80’s. GM was the largest computer chip manufacturers in the world…



  44. Mr. Allen on February 5, 2023 at 10:28 am

    Thanks for realizing that ICE vehicles are DEAD MAN WALKING.



  45. Diggleda on February 5, 2023 at 10:29 am

    These old timers and their businesses are going to have to change or get out of the way