Porter's 5 Forces Model. VinFast Competitive Analysis.

Porter's 5 Forces Model. VinFast Competitive Analysis.

In this video, I am going to share with you one of the most important strategy tools, which currently uses in every aspect of the business environment. This tool was created by a professor from Havard Business School, Micheal Porter. The aim of this strategic tool is to analyze the attractiveness of the industry and competitive landscape in order to find the right strategy to improve profitability and increase the competitive advantage for the firm.

The five forces will be explained in detail in order to give you a clear picture of how this strategic tool, Porter’s five forces model acts as a complement to help create the right strategy for the business increasing competitive advantage and turning to profit mode.

The five elements of Porter’s five forces are:
1. Competitive Rivalry.
2. Buyer Power.
3. Supplier Power.
4. Threat of New Entrant.
5. Threat of Substitution Product.

In this talk today, We explore each aspect of the five forces by using one of the newly established automotive firms based in VietNam, called ” VinFast”. This will give you a clear picture and easy understanding of the concept as We are going to use “VinFast” to analyze the industry attractiveness and its competitive capability as well as other related factors that may impact the firm profitability and long-term operation.

Notes: The threats of substitution of products are also added to the electric vehicle currently available in the market Such as ” Tesla” is also considered as a high level of threat to the ” Vinfast” operation.

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Further reading resources:
👉 https://jns-millennial.com/porters-five-forces-business-strategy/

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Thanks again and See you in the next video.