Automotive design: the life cycle for inspiration | Laurens Van den Acker | TEDxSaclay
Automotive design: the life cycle for inspiration | Laurens Van den Acker | TEDxSaclay
What if the new design identity was based on the idea of the human life cycle?
Since 2010, Laurens van den Acker’s design strategy has reflected six major stages of our lives: love, exploration, family, work, leisure and finally the wisdom that comes with these experiences. Symbolised by a six-petaled flower, the strategy drives the enterprise towards new strategy. Laurens van den Acker is a highly recognized automobile designer with an established international background. He has been Director of Design within the Renault Group since 2009. Laurens expressed his vision through the creation of six concept-cars representing the diversity the Renault Group has to offer and thus renewing the complete range of their standard vehicles. In 2016, at the International Automobile Festival (IAF) Renault Talisman, the premium sedan in the D segment, was elected “most beautiful car of the year” by the public. Since then, at the world car show in Paris, TreZor, a concept-car, was awarded three European prizes. Personally, Laurens van den Acker was awarded the IAF prize, GQ France and the ”Auto Car designer of the year 2016”. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
Great video.
So in the future cars can drive themselves and live inside the house with the family but still roll on wheels? Doesn’t seem very visionary to me. At least they should be able to fly occasionally
My passion about car design is from 8th std and now I’m in 12th……This will be my hardest carrier in car design because my financial conditions are not so good…But I will never gonna loose hopes because the sake of happiness of getting into car design is dream for me😇
👍👍👍👍👍
Beyond all doubt, there is a true visionary having the floor. It is a great pleasure to listen to Laurens van den Acker.
Back in the 50’s, GM made several jet-powered prototypes to show what would be the cars of the future. Where are those jet-powered cars today ?
Dear TEDs Talks,
What is "this" at 01:17 ?
Why he’s not allowed to say the name of a company that he works for?
Falling in love you don’t do with 3 people… This guy need to be be on internet
Let’s make a car -" I love you "👍
The only problem with Renault is the build quality. Apart from that they’re beautifully stylish cars.
i seen this concept cars and they been for ever… no one is going to use this design language and its not his own creation….